About Sales Funnel Courses

We simplify growth education. Our courses are practical, structured, and focused on measurable outcomes.

Story

Sales Funnel Courses started as a collection of playbooks shared between operators. We turned those playbooks into clear, repeatable systems so you can plan, ship, and improve faster—without the noise.

Every lesson is battle-tested in real funnels across SaaS, services, and ecommerce, then refined into step-by-step actions you can apply the same day.

Mission

Empower professionals to build effective funnels with less guesswork and more signal. No photos. No distractions. Just clarity.

Values

Truth over trends — we prioritize principles that compound.
Outcomes over optics — dashboards follow, results lead.
People first — respectful communication and accessibility by default.

Principles

Focus on transfer — examples, prompts, and exercises tied to real scenarios.
Minimalist presentation — readable layouts and high contrast.
Built-in momentum — each lesson ends with a micro action.

Our Funnel at a Glance


Top         ┌──────────────────────────────────────────────┐
Awareness   │  Attract: content, SEO, paid, partnerships   │
            └──────────────────────────────────────────────┘
Middle      ┌──────────────────────────────────────────────┐
Consider    │  Nurture: email, webinars, demos, proof      │
            └──────────────────────────────────────────────┘
Bottom      ┌──────────────────────────────────────────────┐
Convert     │  Close: offers, objections, checkout UX      │
            └──────────────────────────────────────────────┘
Forever     ┌──────────────────────────────────────────────┐
Retain      │  Onboard: success loops, feedback, upsell    │
            └──────────────────────────────────────────────┘

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Instructors

Our instructors are practitioners with years of experience in acquisition, conversion, and lifecycle marketing. We teach what we do.

Alex Chen — Acquisition Architect

Specializes in content-market fit, search demand mapping, and paid channel efficiency.
María Santos — Conversion Strategist

Expert in research-driven messaging, offer design, and funnel instrumentation.
Jonas Müller — Lifecycle Operator

Builds onboarding loops, progressive profiling, and retention experiments.